Product features
Discover what’s in-store
British Growers Insights is the UK’s largest and most up-to-date source of fresh produce point of sale data. With millions of data points on pricing, promotions, availability and origins of fruit and vegetables, updated weekly from 12 major retailers (both in-store and online).
Accurate, intuitive and easy to use, it lets you quickly find the produce data that matters to you.
Nationwide
data collection
Our team of data collectors visit stores nationwide every week to collect thousands of data points, both in-store and online.
We check 3,000+ product SKUs to gather data on 25+ product features, including data that can only be discovered in-store.
Image capture
Access or download hundreds of new images every week, showing how products look on the shelves, from a customer’s perspective. Get full access to our image library showing SKU placement and availability in all areas of fresh produce in-store.
Product data we collect
All major retailers
(in-store & online)
See data from 12 major retailers across the UK, accounting for over 90% of UK grocery market share. Our data team combines ‘bricks & mortar’ in-store checks, including standard and convenience stores, with online checks at the largest online grocery stores.
Barcode scanning
All of our data is collected using barcode scanners making it highly accurate and reducing the risk of human error. The barcode pre-fills static product data, so that our collectors can focus on the information that can only be collected in-store.
Our process
Reliable, accurate produce data
We carry out data collection week in, week out, without fail. Our data team updates SKU data all year round so you have the most timely and accurate information available.
There are millions of product records already in our database dating back 8 years and potential customers can buy this historical data at discounted prices. Contact us for more information.
